PART STRATEGY, PART CREATIVE.

15 years as a writer and namer at the world’s leading brand strategy firms has forged me into a rare creative hybrid—a brand-level thinker bursting with execution-level ideas. Perfectly suited for creative work in the age of AI.

I specialize in:

• Creative concepting—names, campaigns, taglines, headlines, etc.

• Verbal strategy—messaging, narratives, brand voice, naming strategy

Currently freelance. Based in St. Louis. Email: jtpyeatte@gmail.com

Temporary note: I’m also a soccer obsessive who would love nothing more than to work on anything World Cup ‘26.