PART STRATEGY, PART CREATIVE.

15 years as a writer and namer at the world’s leading brand strategy firms has forged me into a rare creative hybrid — a brand-level thinker bursting with execution-level ideas.

I specialize in:

• Creative concepting — names, campaigns, taglines, headlines, etc.

• Verbal strategy — messaging, narratives, brand voice, naming strategy

Currently freelance. Based in St. Louis. Email: jtpyeatte@gmail.com